Five data-backed text marketing facts
Great facts that show the true power of text messaging.Posted 01/24/2022
You may be new to text marketing or just exploring its efficacy and wondering how powerful can it actually be. Well, we're here to show you. We've compiled five amazing facts that might convince you texting is the way to go. Plus as a bonus, you can download our infographic below.
1️⃣ 98% Read Rate
Text messages are read at a staggering rate compared to other channels like email, with a 21% read rate. Think about it, you text someone, and your message shows up on their phone right away, with a summary of what you said, along with a red badge letting them know they have a message. That alone is more powerful than most marketing channels.
2️⃣ 90 Seconds
Text messages have an average response time of 90 seconds compared to email at 90 minutes.
3️⃣ 45% Response Rate
Based on an internal Mozeo study over a sample of 100,000 text messages sent across several industries, we found that, on average, 45% of people respond to a text message. This is extremely important when you're trying to interact with your audience.
4️⃣ 28% Click Rate
Based on the same study, we found that, on average, 28% of an audience who receives a text message clicks on a link in the message. Compared to email at 2.6%.
5️⃣ 72% Sign Up Rate
Based on a second internal study, we focused on 100 small business clients across several industries. We found that out of 100 people, 72 are highly likely to sign up for coupons, deals, and perks via text message.
Bonus Infographic! 🎉
Download our power of text messaging infographic for all of these stats and more.