2023 Text Marketing Strategies
These simple but effective strategies will take your text marketing to new levels this year.Posted 01/23/2023
Businesses can increase sales and build stronger customer relationships using the right text marketing strategies. The best part, it's not hard to do. We've outlined five strategies below you can start today and use all year long.
Keep Growing Your Audience
Throughout 2023, there should be a continued focus on growing your audience. With the constant use of mobile phones, text messages can be sent instantly to customers and prospects. It's also the most efficient way to send promotional messages, reminders, updates, and special offers that outperform several other marketing mediums. But it becomes even more powerful with more people in your audience.
Start by collecting contacts from your website using the Mozeo Messenger or our landing page widget. Also, you can have your contacts text the word JOIN to your number to be automatically added to your list.
Always Be Clear
You always want to be transparent with your audience when sending text messages. We call it texting human. People react best to messaging that is natural and light-hearted. Make sure to include your business name and a clear message that does not overuse emojis or capped letters. Check your message to make sure there are no spelling errors. And finally, give your audience a way to opt out by telling them they can reply STOP to be removed.
Create A Path
A clear call-to-action (CTA) can help your audience understand what action they should take. A great way to create a clear CTA is to use an active voice. For example, instead of suggesting what your audience can do by saying, "you can click on this link…," tell them directly what to do, such as "click here to learn more."
With the current state of the economy, people will be thankful to save money, especially on the items they love. Use text marketing to drive engagement and offer promotions that engage your audience, such as discounts on what you offer. You can even take this a step further and track the results by having them use a code online or by showing their phone in your store.
Conversational messaging has become a big piece of text messaging. A great way to keep the conversation flowing is to make your messages personal. Include the customer's name in your text marketing messages to foster a relationship that means more than a canned text message. You can even send a message that gets your audience to ask questions. When you can engage with your audience, you're bound to show them how much you care, leading to additional sales.