Recently, we launched the ability to send and receive picture messages. That might sound like a pretty simple add-on, but it opens up the door to a whole new way of connecting with your audience.
Today, consumers digest images differently from plain text. Often, adding an image can increase a call-to-action percentage, or even envoke a particular emotion that engages the reader in a whole new way.
But what happens when you combine photos with text? Now you're getting the biggest bang for your buck allowing you to set the stage using a picture while the text provides all the required details. For example, let's say you're hosting an event. You can now include a flyer with your message which acts as a nice visual for the event. The flyer can also be saved to their phone and include additional content that you might not be able to add in the message.
On the flip side, your organization might find new value in receiving images. This opens up the ability to take your texting conversations to another level. Let's say you're an insurance agent and you need photos of damage to complete a claim. Your customers can now text those directly to you so you can take immediate action with little back and forth.
There is no better time than now to start adding images to your messaging. Give it a try today and see what a difference it can make.