The power of a mobile marketing strategy can substantially increase when combined with social networking. Online communities hold great potential for mobile marketers by giving you another vehicle to communicate with your current and prospective customers.
One of the biggest advantages is advertising your mobile keywords allowing you to convert your online followers into mobile followers. By doing this, you can connect directly to the hands of your audience instead of your messages getting lost in the various social feeds. Also, you can develop individual mobile keywords for each social networking site so you can track which one gives you the best response rate.
As always, you can share event alerts, discounts, specials, etc. in your text messages and on social networking sites doubling your marketing efforts.