How a successful coffee chain found perpetual success with text marketing.
Biggby Coffee is an American coffeehouse chain based in Lansing, Michigan, United States. To date, they have 240+ locations and exist to love people! They take a genuine interest in everyone who comes through their doors and can't wait to get to know and serve everyone.
Biggby wanted to stay connected with their customers, especially during times they would consider slow. They also wanted a way for customers to continue signing up, with little effort from their busy team.
Working closely with Biggby, Mozeo helped to produce a roadmap for continual messaging, list growth, and one-off messaging. This allowed locations to constantly be connecting with customers, while simultaneously building their list for further success.
They use the following Mozeo products:
Bulk Text Messaging
When we reached out to the team at Biggby's, here's what they had to say about the results of working with Mozeo.
What was your greatest success using Mozeo and text messaging?
The greatest success is you're able to connect with customers instantly during slow periods of your business.
Did you grow your list of contacts?
Using keywords and in-store signage, we've been able to keep growing our list month after month.
Are you willing to share a quote about Mozeo, our service, support, or team?
Mozeo, by far, has the BEST customer experience!!! Super friendly people who actually "care" about your success!
This is our second case study in a series of studies covering smaller businesses that have found success with text marketing. The proof is in the pudding that you can be any size business, and texting can help you grow and show a positive return on investment.