Text message marketing is a method of conveying information about your business to customers through text messages. It has incredible reach, as is evident from statistics collected worldwide that predicts 4.68 billion people will use mobile phones in 2019. Also, text messaging is the most used data service in the world.
You can integrate text message marketing into your overall marketing strategy and use automation tools to create, schedule and send targeted messages. You can use it to engage customer interest in your products/services and also to generate leads.
Text messages are delivered immediately and directly. They can urge customers into action, as in making a purchase or answering a survey. They don't end up in the spam folder like emails and have higher open and conversion rates.
Regardless of all these advantages, many businesses avoid using text marketing. They fear that it would annoy customers or that they might break the Telephone Consumer Protection Act (TCPA) mandate that you should obtain permission before sending text messages.
Companies that use text message marketing should be respectful of customer preferences and send content that elicits interest. The following are basic steps to a text marketing campaign.
Set goals: Decide the purpose of text marketing--drive traffic to your shop or your website or buy your product/service straightaway.
Define target audience: Determine the recipients of your messages: prospects, new clients, or repeat customers. Also, consider other criteria, such as age, gender, marital status, and job profile, according to your goals.
Obtain permission: Obtain customer consent and maintain propriety in your messages.
Use the latest technology: Simplify managing huge contact lists, sending bulk messages at scheduled times and tracking results by opting for text marketing software like Mozeo.
Create effective content: Your messages must have intrinsic value besides being clear and catchy.
Follow up, but not too frequently: When adding people to your text marketing list, specify the number of messages they will get and stick to that limit.
Monitor results: You can track the effectiveness of your marketing campaigns from online metrics or by asking customers how they found you.
Check and tweak: Change the message content, offers, and scheduled times periodically. Note the differences in responses and adjust your campaigns accordingly.
When used effectively, text marketing produces great results. Here are some tips for a successful campaign with great response rates.
You have the option of automating all tasks associated with text message marketing. The more you use this marketing method, the more interaction you have with your audience. Text marketing is a sure-fire way to success, given the high open and conversion rates.