These powerful marketing words are an excellent way to make your marketing strategy as useful as possible. Mobile keywords are unique, identifying words that let you interact with your customers. With keywords, your customers are truly interacting with your company through their phones. In turn, your business can send directed marketing messages to your loyal followers.
Keywords can be used to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text into a keyword to receive more information. With a slightly different keyword on each medium (such as INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.
The Mozeo dashboard allows you to automate and manage your keyword strategy. When someone texts in a keyword to your short-code number, their contact information is automatically added to your contacts, and they get a custom auto-response message set by you. Also, you can use our grouping feature and sort your contacts according to different keywords. From there, you can send messages just to a particular group, giving you more precise control of your mobile messaging.