We hope this blog helps you find some great inspiration. See how others have used text messaging to enhance their marketing & communications.
These powerful marketing words are an excellent way to make your marketing strategy as useful as possible. Mobile keywords are unique, identifying words that let you interact with your customers. With keywords, your customers are truly interacting with your company through their phones. In turn, your business can send directed marketing messages to your loyal followers.
Keywords can be used to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text into a keyword to receive more information. With a slightly different keyword on each medium (such as INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.
The Mozeo dashboard allows you to automate and manage your keyword strategy. When someone texts in a keyword to your short-code number, their contact information is automatically added to your contacts, and they get a custom auto-response message set by you. Also, you can use our grouping feature and sort your contacts according to different keywords. From there, you can send messages just to a particular group, giving you more precise control of your mobile messaging.
The power of a mobile marketing strategy can substantially increase when combined with social networking. Online communities hold great potential for mobile marketers by giving you another vehicle to communicate with your current and prospective customers.
One of the biggest advantages is advertising your mobile keywords allowing you to convert your online followers into mobile followers. By doing this, you can connect directly to the hands of your audience instead of your messages getting lost in the various social feeds. Also, you can develop individual mobile keywords for each social networking site so you can track which one gives you the best response rate.
As always, you can share event alerts, discounts, specials, etc. in your text messages and on social networking sites doubling your marketing efforts.
With Mozeo’s scheduled text messaging, you have an even greater power of automation right at your fingertips. With this feature, you can schedule exactly when you want your text message sent to your audience. This can either be for one specific date and time, or you can set a pattern for regular sending.
For example, if you have a day of the week that is always the slowest in terms of sales, you can schedule a promotional text message to be sent out weekly on that day. This way, you can drive more traffic to your business and increase sales. Automating your text messages provides greater ease and convenience, and it allows you to plan your mobile marketing strategy well in advance.
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Mozeo offers texting services starting at a rate of three cents per message. Though volume pricing is offered for those who send higher volume, it is important to realize that for three cents, you’re getting a lot more than the simple ability to send a text message.
The cornerstone of our services is the easy-to-use dashboard. This clean-cut web-based portal is the hub of your mobile marketing initiative. With this system, you can add mobile contacts, schedule text blasts, and group your contacts so you can tailor specific messages to your different market segments. The dashboard also allows you to track your texting statistics in real time. With this information, you can track your usage, your keyword responses, and your opt-outs. As a result, you can constantly be evaluating the effectiveness of your mobile marketing strategy.
Additionally, the Mozeo staff is constantly available for assistance. For starters, we have a comprehensive getting started guide, a data packed knowledge base, and great video tutorials. From there, we are always available by e-mail to answer any questions you may have or to brainstorm marketing ideas that will work best for your company.
With texting services, an online system that does it all, and quality customer service, three cents really does go a long way.
We get questions all the time asking us if Mozeo will work with a particular industry. We've had a tremendous opportunity to work with businesses in just about every market segment and industry.
We've gone ahead and highlighted a bunch of industries we've done work with below: