With the holiday season right around the corner and some of the biggest shopping days of the year ahead, there is a lot for which you can plan. Your customers will be bombarded with deals, specials, emails, mailers and more. Lucky for you, there is a way to cut through all of this hustle and bustle with text messaging. Unlike most marketing tools, texting will put your message directly in front of your customers. This will lead to quick action that will yield better results, to help give your business a nice boost during this time.
We at Mozeo have put together this Holiday Marketing Blueprint so you can get adjust your texting strategy in a way that is appealing and appropriate.
Take a minute and think about your own mobile phone. What if a business were to text you every day about something? It would get to be a bit much pretty quickly, wouldn’t it? Your customers feel the same exact way!
Consider sending a maximum of two text messages per week. This way you’re not overwhelming your customer or client, but you’re still delivering high-quality content and information. This will also help reduce your opt-outs in a big way.
We’ve found over the years that consumers react best to messaging that is natural and light-hearted. Stay away from gimmicky and deceiving language. Don’t use excessive caps or a misleading strategy - just speak human, it works.
Before you send your messages, consider the entire season and the day on which you have chosen to send them. For example, if it’s Black Friday, consider using the actual day in the message to make it seem very timely and relevant. The same holds true for the entire holiday season.
Say it with emojis & pictures
Use emojis and pictures to grab your customer’s attention. Remember, on most phones when a text message alert pops up you can see part of the message right away. Using an emoji or image will entice your customer to take action and read the entire text message. Photos can also drive home a promotion or give your customers a first-hand look at what you’re selling. If used correctly, both pictures and emoji will add a human side to your messages and help you connect better.
If you want to make your messages more interactive, have your customers reply with a mobile keyword to get your deal. This will allow you to track how many people were interested, and will ultimately make the messaging feel a little more fun.
If you're looking to add a redemption component, use a unique code in your text messages. Then, have your customers show their phone to redeem the deal. As a side note, you'll want to be sure to train your staff to keep a simple tally by all registers. This will give you a total count of how many people redeemed the deal.
Lastly, timed messaging can really drive consumer interaction. For example, you might want to run a percentage off a particular store item, but only give your customers 24 hours to act, or they’ll miss the deal.
Throughout your holiday marketing, you should always be tracking your performance for success. Keep a close watch on your opt-outs. This will help you to make sure your messages are well-received. A low opt-out rate is a sure sign of things going well. Also, be sure to keep an eye on your inbox as customers may have questions. This is an opportunity for you to be proactive and help close more deals.
We hope this blueprint will help you throughout the holiday season! We look forward to hearing from you, as you share your many success stories.