Use mobile coupons for your mobile marketing campaigns
Mobile Coupons are one of the hottest trends in mobile marketing. No one wants to clip coupons, but they want the discount.
Mobile Coupons are Simple
The simplest mobile coupon available is through a simple text. A customer can simply text to get a discount. From their mobile phone, they Text SALE to 24587. They would then get a response back that you can control. This week only! 20% off purchases of $50 or more. Show text at time of purchase. Expires on 5/11. These text mobile coupons can also be sent out through a text message blast. If you have collected a list of customers, you can send them any promotion message at anytime, whenever you want.
Beyond text message coupons, mobile couponing has a lot more options available when using smartphones. The mobile coupons can incorporate pictures, bar codes, geolocation, enhanced reward tracking and more. The coupon can be initiated by a text message, scanning a QR code, or a link. The user is then taken to the coupon that they can redeem. On the coupon itself, you can:
How Mobile Coupons Can Work
Learn About Customers
Know how many times they have used your coupons. You will be able to tell if they are a power shopper, or a first-time purchaser and tailer the offer to them.
Stay In Touch
Follow-up. Send the customer a follow-up survey after they purchased and find out how they would rate their shopping experience.
Scan Your Coupons
If you have an optical scanner, you could scan a bar code on the mobile coupon, and have it directly integrated with your point-of-sale system.